Your Strategy, Sales and Marketing Partner in Public Sector IT

The first step for our business partners is to establish the right strategic framework.

In this context;

• Product/Solution Analysis

• Creating a suitable value proposition for the public

• Target Institution and Market Segmentation

• Competitor and Alternative Solution Analysis

• 6-12 Month Sales and Marketing Roadmap

Studies are conducted.

A growth plan is created that is not uniform but specifically designed for each company.

In public projects, sales often begin before the need arises.

Therefore;

• Accurately understanding the institution's needs

• Creating a solution framework in accordance with legislation

• Designing the project according to the institution's technical and administrative structure

• Positioning the products with the correct modules

It is implemented by ConnectiX.

Thanks to this approach;

• Projects take shape before reaching the sales stage.

• A relationship of trust is established between the institution and the company.

• The sales success rate increases significantly.

ConnectiX operates not with short-term sales targets, but with long-term, sustainable business partnerships.

In this context;

• We act as the continuous public sector representative for companies.

• We maintain relationships with institutions even after the sale.

• We anticipate new opportunities in advance.

• We position the company correctly in the market.

For us, sales are not an end in themselves; they are the natural outcome of a well-managed process.

ConnectiX services are designed for:

• Companies offering software and IT solutions to the public sector

• Those who want to grow, focusing on Local Governments and Water & Sewerage Administrations

• Those with a strong product but seeking support in sales and marketing

• Those who need professional representation in the public market.

ConnectiX directly manages the entire sales process on behalf of its business partners.

This process includes:

• Identifying potential public institutions

• Establishing high-level and technical contacts

• Conducting needs analysis meetings

• Organizing presentations, demos, and technical explanations

• Jointly developing the project idea

• Designing the procurement model (tender / direct procurement / project-based)

• Finalizing the sale

Companies focus on developing their products and delivering the project, rather than the operational burden of the sales process.

Sales are not sustainable unless supported by a strong marketing and communication strategy.

ConnectiX;

• Corporate narrative and value proposition development

• Publicly relevant product and solution texts

• Presentations, brochures, and promotional documents

• Digital and physical marketing strategies

• Reference and success story development

It provides support to business and solution partners on these issues.

All communication language is designed to be in line with public reflexes and to persuade the decision-maker.

Companies that use ConnectiX;

• They don't need to build large sales and marketing teams within their own organization.

• They optimize their fixed costs.

• They grow rapidly and controllably in the public market.

• They operate with a professional, transparent, and measurable sales model.

Our business partnership is based on clear responsibilities, transparent goals, and mutual trust.

If you too want to:

• Delegate the sales burden to a specialized structure,

• Establish a strong and sustainable position in the public market,

• Connect your product with the right institutions,

Then ConnectiX is not just a strategic alternative, but a powerful solution for you.